Ioné Sterental is a brand strategist, writer, and marketing consultant who lives in Los Angeles. She works with values-driven brands and founders who are making people’s lives better. She also writes the Substack Falling in Life.
Experienced across industries
CPG
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food & beverage
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health & wellness
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retail
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personal finance
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tech
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fashion
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CPG 〰️ food & beverage 〰️ health & wellness 〰️ retail 〰️ personal finance 〰️ tech 〰️ fashion 〰️
Areas of expertise
Strategy
Brand strategy
Design strategy
Communications strategy
Marketing
Brand and integrated marketing
360 campaigns
Agency management
Writing
Brand copywriting
Website copywriting
Ways to work together
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Ongoing, embedded support as part of your team.
Ideal for businesses that need strategic, part-time leadership or hands-on execution across brand, writing, or marketing, without hiring full-time. Retainer-based and flexible, this model allows for deeper collaboration and continuity. Also open to contract roles pending availability. -
Defined scope. Clear deliverables. Fixed timeline.
Perfect for one-off initiatives like brand positioning, comms/messaging frameworks, website copy, or campaign strategy. We’ll agree on goals and a timeline upfront, and I’ll handle delivery from start to finish, working independently or collaborating with an existing team. -
Strategic insight, when and how you need it.
Whether you need strategic input before a launch, a second brain for your marketing team, or a quick injection of direction, this option offers flexible access to my expertise on an hourly or session basis.