Ioné Sterental is a brand strategist, writer, and marketing consultant who lives in Los Angeles. She works with values-driven brands and founders who are making people’s lives better. She also writes the Substack Falling in Life.

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Experienced across industries

CPG

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food & beverage

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health & wellness

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retail

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personal finance

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tech

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fashion

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CPG 〰️ food & beverage 〰️ health & wellness 〰️ retail 〰️ personal finance 〰️ tech 〰️ fashion 〰️

Areas of expertise include:

Strategy

Brand strategy
Design strategy
Communications strategy

Writing

Brand copywriting
Website copywriting

Marketing

Brand and integrated marketing
360 campaigns
Agency management

Ways to work together

  • Ongoing, embedded support as part of your team.
    Ideal for businesses that need strategic, part-time leadership or hands-on execution across brand, writing, or marketing, without hiring full-time. Retainer-based and flexible, this model allows for deeper collaboration and continuity. Ioné is also open to contract roles pending availability.

  • Defined scope. Clear deliverables. Fixed timeline.
    Perfect for one-off initiatives like brand positioning, comms/messaging frameworks, website copy, or campaign strategy. Team agrees on goals and a timeline upfront, and Ioné handle delivery from start to finish, working independently or collaborating with an existing team.

  • Strategic insight, when and how you need it.
    Whether you need strategic input before a launch, a second brain for your marketing team, or a quick injection of direction, this option offers flexible access to Ioné’s expertise on an hourly or session basis.

Inquire

  • "Ioné is who you call when your brand has soul—and big ambitions... If you’re a founder, a mission-driven brand, or a startup looking for someone who just gets it—Ioné’s your person. She brings integrity, curiosity, and a sense of play to everything she does. She’ll stretch you in the best way. One-of-a-kind brands deserve one-of-a-kind partners. Ioné is exactly that."

    Chrystie Heimert, VP, Communications & Impact
    Tractor Beverage Company

  • "I've had the absolute pleasure of working with Ioné a lot this year, and all I can say is that she's an absolute gem. Quick thinking, gets stuck right in, digs deep on any topic – from consumer debt to rare diseases and beyond, and is truly very fun to work with. 10/10 recommend working with her!"

    Jessica Lehmann Ash, Head of Business & Brand Strategy
    co:collective

Get in touch

Let's work together

Let's work together